Brand colour palette generator

Build brand colour palettes from a logo, HEX colour or keyword. Explore colour harmonies, check contrast and export palettes for your design workflow.

Develop a usable colour system, not just a set of attractive swatches. Explore harmonious colours, compare foreground and background combinations and preview colour-vision differences before applying a palette.

How to use this tool

1. Upload a logo, enter a HEX colour or use a keyword to choose a starting colour.
2. Choose a harmony, adjust or lock swatches and review contrast and colour-blind previews.
3. Export colour values in an available format or share a palette link with collaborators.

Contrast results apply to the specific colour pair and use case tested. They do not certify the accessibility of a whole design; print colours also depend on production conditions.